【營銷心理】Z 世代的「先買後付」浪潮
「先買後付(Buy Now, Pay Later, 簡稱 BNPL)」已成為提升電商銷售的強大工具。超過 50% 的 Z 世代受訪者計劃在節慶購物時使用信用卡或 BNPL 作為支付方式。這一趨勢在 Z 世代消費者中尤為顯著,這群人以熟悉科技產品以及偏好靈活支付選項而聞名。
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